Ford Celebrates Freedom of Choice in New Campaign
In a world where individuality and versatility reign supreme, Ford is stepping up to the plate with its latest campaign, championing the mantra: Your vehicle, your choice. This campaign shines a spotlight on Ford’s diverse lineup of vehicles, offering customers the freedom to select from gas, hybrid, and electric options to perfectly match their lifestyle needs. Let’s delve deeper into what this campaign entails and what it means for consumers.
At the heart of this campaign is the message that regardless of your preference or purpose, Ford has a vehicle tailored to you. Whether you’re tackling tough jobs, embarking on adventures, or simply cruising around town with the family, Ford’s lineup has something for everyone.
The star of the show is the iconic F-150, showcased in the new spot titled “Get Things Done.” This segment not only highlights the latest 2024 F-150 but also underscores the fact that Ford offers gas, hybrid, and electric models of this beloved truck. From hauling equipment to off-roading escapades, the F-150 is designed to empower customers to tackle any task with ease and efficiency.
Lisa Materazzo, Ford’s global chief marketing officer, emphasizes the significance of customer empowerment, stating, “Even more important than the power our customers choose, is what they choose to do with that power.” This sentiment encapsulates Ford’s commitment to providing vehicles that not only deliver exceptional performance but also enable customers to pursue their passions and accomplish their goals.
In conjunction with the campaign, Ford has revamped its online shopping experience on Ford.com, streamlining the process for customers to find their ideal vehicle and powertrain combination. This user-friendly interface ensures that selecting the perfect Ford is as effortless as possible, putting the power of choice directly into the hands of consumers.
Ford’s commitment to choice extends across its entire lineup, catering to a diverse array of preferences and lifestyles. From the rugged versatility of the Ford Maverick to the exhilarating performance of the Mustang, there’s a Ford vehicle for every type of driver. Furthermore, Ford Pro offers a specialized lineup for commercial customers, featuring diesel powertrains tailored to meet the demands of the job.
Inside the vehicles, choice continues to reign supreme, with features like Ford BlueCruise offering top-rated hands-free highway driving and the innovative Ford Digital Experience debuting in the 2025 Ford Explorer. This cutting-edge technology enables drivers to seamlessly integrate their favorite apps and services, transforming the driving experience into a connected and immersive journey.
Ultimately, Ford’s Freedom of Choice campaign isn’t just about vehicles; it’s about empowerment. By offering a diverse range of options and innovative features, Ford empowers customers to choose the vehicle that best reflects their personality, preferences, and lifestyle. Whether it’s a gas-powered workhorse, a hybrid commuter, or an electric SUV, Ford ensures that the power of choice is always in your hands. So, why settle for anything less? Choose Ford and experience the freedom to drive your way.
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In 1965, a collaboration between Ford’s UK and German branches gave birth to the Transit, swiftly becoming a British staple before extending its influence globally. A decade ago, Ford brought this phenomenon to the U.S., where it rapidly claimed the title of America’s best-selling commercial van. With over 1.2 million Transit vans assembled in the past decade, an astounding 99% of them continue to roam the roads, testifying to the durability and reliability of this iconic workhorse.
In 2022, Ford’s commitment to innovation materialized with the introduction of the E-Transit electric van, now America’s top-selling electric van. It has saved customers over 3 million gallons of gas and 25 million kg of CO2 emissions. As we step into the 2024 model year, Ford Pro enhances the E-Transit’s range, offering an estimated 159 miles on low-roof cargo van models with 89 kWh of usable energy—an impressive 26% increase over its predecessor.
With a peak power of 176 kW, the 2024 E-Transit boasts faster charging capabilities, achieving a 49% increase in range after just 15 minutes on a DC fast charger. Charging from zero to 100% takes a mere six hours and 11 minutes using the Ford Pro Series 2 80A charging station—an incredible 22% faster than previous models. Introducing Pro Power Onboard, providing 2.4 kW of power while in motion or charging, further amplifies the E-Transit’s versatility.
Ford Pro stands as a beacon for the transition to electric mobility, offering a comprehensive suite of integrated solutions for commercial customers. With 927 commercial charging depots under management and the expansive BlueOval Charge Network, Ford Pro ensures seamless charging experiences. The suite includes smart charging solutions, software integration, and financing options, simplifying the electrification journey for businesses.
Businesses across North America are leveraging the E-Transit to meet sustainability goals and electrify their fleets. From California’s grape farmers showcasing electric vehicles’ positive impact on agriculture to New York City fleets meeting zero-emission goals, the E-Transit is proving pivotal across diverse industries.
As Ford Pro continues to lead in electric vehicle innovation, the 2024 E-Transit with enhanced range is set to open order banks this spring, with deliveries expected later this year. Priced starting at $51,095 and potentially qualifying for the Commercial Clean Vehicle Tax Credit, Ford Pro empowers businesses to embrace a greener future without compromising performance or reliability.
Ford Pro’s unwavering commitment to Transit’s success and the continuous evolution of the E-Transit solidify its standing as an industry leader in electric commercial vehicles. The enhancements introduced for 2024 signify a significant leap toward making electric mobility accessible, efficient, and beneficial for businesses across diverse sectors.
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In a groundbreaking move towards sustainability, Ecolab, a global leader in water, hygiene, and infection prevention solutions, has partnered with Ford Pro, Ford’s commercial division, to spearhead the electrification of its sales and service fleet across North America. This transformative collaboration aims to achieve complete fleet electrification by 2030, with California slated as the initial launch pad for converting all sales and service vehicles to electric by 2025.
With roots dating back to 1925, Ford and Ecolab’s historic alliance has evolved into a new frontier of sustainability, as both entities pledge to drive positive change and advance sustainable growth. The decision to deploy over 1,000 Ford F-150 Lightning Pro trucks and Mustang Mach-E SUVs signifies a monumental shift towards sustainable transportation solutions, marking a significant milestone in the journey towards a greener future.
Ecolab’s commitment to fleet electrification aligns seamlessly with Ford Pro’s cutting-edge charging and telematics software, designed to optimize vehicle performance and streamline fleet operations. Ted Cannis, CEO of Ford Pro, underscores the collaborative spirit driving this initiative, emphasizing that sustainability is not only environmentally responsible but also economically viable.
With over 10,000 light-duty vehicles in its North American fleet, Ecolab’s transition to electric vehicles reflects a bold step towards achieving net-zero emissions by 2050. Christophe Beck, Chairman and CEO of Ecolab, highlights the shared vision of sustainable business growth, underscoring the transformative potential of this partnership in driving positive environmental impact.
Beyond financial benefits, the move to electric vehicles presents a paradigm shift in fleet management, with Ecolab poised to unlock significant operational efficiencies and reduce its carbon footprint. Ford Pro’s suite of productivity software and service solutions is poised to revolutionize fleet operations, offering enhanced visibility, control, and performance optimization.
As Ecolab and Ford Pro embark on this pioneering journey towards electrification, they set a powerful precedent for sustainable innovation and corporate responsibility. Through collaboration, innovation, and a shared commitment to environmental stewardship, these industry leaders are driving meaningful change, paving the way for a more sustainable and resilient future.
The collaboration between Ecolab and Ford Pro represents a transformative shift towards sustainable transportation solutions, highlighting the potential for partnerships to drive positive change on a global scale. As the world transitions towards a low-carbon future, initiatives like these underscore the importance of collective action and collaboration in addressing pressing environmental challenges. With Ecolab’s bold vision and Ford Pro’s cutting-edge solutions, the stage is set for a future where sustainability and profitability go hand in hand, reshaping industries and driving progress towards a more sustainable tomorrow.
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In a transformative year for Ford, 2023 emerged as a testament to the company’s commitment to diversifying consumer options, marking remarkable milestones in gas-powered, electric, and hybrid vehicles. The year saw Ford solidify its position as a leader in the automotive landscape, charting new records and paving the way for an electrifying future.
A record-breaking finale capped off Ford’s electric vehicle segment, with the fourth quarter witnessing unprecedented sales figures, culminating in an outstanding year for EVs. Q4 saw a surge in sales, totaling 25,937 EVs—a remarkable 24 percent leap compared to Q3—while the annual EV sales amounted to 72,608 vehicles, marking an 18 percent increase. Notably, this growth was fueled by the exceptional performance of the F-150 Lightning, America’s best-selling electric truck, which experienced a staggering 74 percent surge in Q4 sales. Additionally, the Mustang Mach-E achieved a commendable 3 percent increase for the year, recording its best sales since its inception in 2021, with 40,771 units sold.
The E-Transit, Ford’s remarkable electric van, established itself as America’s top-selling electric van nameplate in 2023, boasting a sales increase of 18 percent, amounting to 7,672 units.
Jim Farley, President, and CEO of Ford, commended the resilience and success of the gas, electric, and hybrid vehicle lineup, acknowledging the challenges faced throughout the year, from labor strikes to supply chain disruptions. Farley expressed pride in Ford’s recognition as the No. 2 EV brand in America, highlighting the imminent launch of digitally advanced next-generation EVs.
Looking ahead to 2024, Ford stands poised for success, anticipating new iterations of their most popular trucks and SUVs, a year of innovation for Super Duty and Mustang, and substantial developments for Lincoln.
The year witnessed an unprecedented acceleration in Ford’s hybrid sales, notably in Q4, where a record-breaking 37,229 vehicles were sold—a staggering 55 percent increase. Annual sales for Ford hybrid vehicles marked a commendable 25 percent surge, with both the Maverick Hybrid and F-150 Hybrid claiming the titles of the best-selling hybrid trucks in America. The Maverick Hybrid showcased exceptional growth, achieving a 67 percent gain, accounting for more than half of the Maverick’s total sales in 2023. Meanwhile, the F-150 Hybrid experienced a 41 percent sales increase compared to the previous year, with 50,103 units sold in 2023.
Ford’s overall sales soared to 1,995,912 vehicles in 2023—a substantial 7.1 percent surge over 2022, marking the company’s best performance since 2020.
The Ford F-Series continued its reign, securing the title of America’s best-selling truck for the 47th consecutive year and maintaining its position as the best-selling vehicle for the 42nd consecutive year. The F-150 Lightning and F-150 Hybrid emerged as the top-selling electric and full-size hybrid trucks for 2023, with a total of 750,789 customers choosing a new Ford F-Series truck. Ford dominated truck sales, emerging as the No. 1 truck manufacturer for Q4 and the full year, delivering unparalleled choices in electric, hybrid, or gas-powered trucks. Outperforming the competition, Ford sold 1,081,777 trucks and vans in 2023, surpassing the second-place pickup and van sales by over 65,000 units.
The F-Series expanded its lead in 2023, with sales soaring by 15 percent over the previous year, surpassing second-place Silverado by approximately 200,000 trucks. Gas- and diesel-powered F-Series sales surged by 12 percent, with the top-selling F-150 Lightning and F-150 Hybrid achieving record-breaking sales of 55 and 41 percent, respectively.
Ford and Lincoln’s SUV segments exhibited robust performance, with notable increases in sales for the Bronco Family (up 8 percent), Edge (up 24 percent), and Expedition (up 18 percent). Lincoln Navigator sales witnessed a substantial 33 percent surge, reaching 17,549 units. Lincoln SUVs concluded the quarter on a high note, showcasing growth fueled by models like Aviator (up 11 percent) and Nautilus (up 42 percent).
The success story extended to Ford’s commercial vehicle division, with the Ford Transit van dominating as America’s top-selling commercial van for the 45th consecutive year. The year marked a remarkable 21 percent increase in commercial van sales, with the Transit van climbing by 30 percent and the E-Series vans experiencing a 34 percent surge.
The all-new 2024 Mustang garnered a fast start, initiating sales in August and witnessing a notable 21 percent surge in total sales during Q4.
Record-breaking EV sales defined Ford’s performance for the year, with notable increases across the board for F-150 Lightning, Mustang Mach-E, and E-Transit, climbing by 55, 3, and 18 percent, respectively. Ford secured its position as America’s No. 2 EV brand in 2023.
Ford’s commercial vehicle dominance was underscored by its leadership position in commercial vehicles, evident through recent registration data that highlighted Ford as the No. 1 commercial vehicle provider. The share in commercial truck and van segments grew to 40 percent, marking a 0.9 percentage point increase from the preceding year in class 1-7.
As Ford surges ahead into the future, the company remains primed for continued success, underpinned by its legacy of excellence, innovation, and customer-centric offerings.
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Ford Motor Company Fund, the philanthropic arm of the automotive giant, has announced a groundbreaking $5 million investment aimed at addressing transportation challenges in its hometown communities and beyond. The initiative focuses on tackling the stark reality that one in four Americans lacks access to safe, reliable, and affordable transportation options, which significantly hampers their ability to access crucial services and economic opportunities.
Ford’s commitment to nurturing resilient communities aligns with its ethos of supporting the locales where its employees live and work. As the employer of a substantial number of UAW-represented autoworkers, with 24 active U.S. plant communities engaged in local causes, Ford’s philanthropic spirit drives these investments in cities with a significant manufacturing presence.
Partnering with over a dozen nonprofit organizations, Ford Fund endeavors to bridge the gap between transportation-limited communities and crucial resources and services, including healthcare and fresh food. Among its key collaborators are the United Way of Southeastern Michigan’s “Ride United” program and Feonix – Mobility Rising, a nonprofit dedicated to eliminating transportation barriers in under-resourced communities.
Valerie Lefler, Executive Director, and Founder of Feonix – Mobility Rising expressed gratitude for the opportunity to collaborate with Ford Motor Company Fund. She highlighted how this investment would not only create life-changing impacts for local residents but also generate valuable data and mobility service insights that can be scaled across the nation.
Ford Fund’s commitment of $600,000 to Feonix – Mobility Rising will fuel the launch of three innovative mobility programs in two Ford communities. In Detroit, the “Grocery Express” program will facilitate transportation to and from local grocery stores, ensuring access to food for 200 Detroiters weekly. Additionally, the “Access to Care” pilot will offer rides to and from medical appointments for maternal health patients in Detroit. In West Tennessee, a new Transportation Assistance Hub by Feonix – Mobility Rising will connect individuals to existing transportation resources and establish tailored mobility operations to address rural community needs in Stanton and the surrounding region.
Alex Buznego, Senior Manager of Mobility Programs at the Ford Fund, emphasized the critical role of safe and reliable transportation in breaking the cycle of poverty. He highlighted that these investments are designed to foster grassroots collaborations, specifically aiming to bridge access gaps for underserved communities, leading to opportunities in healthcare, fresh food access, employment, and education.
In Michigan, where 38 percent of households struggle to afford basic needs like transportation, Ford Fund’s commitment of $250,000 will bolster the Ride United program. This support aims to assist Detroiters in reinstating suspended driver’s licenses, covering essential car repairs, acquiring vehicles, accessing on-demand rides, and integrating with broader United Way support services. Megan Thibos, Director of Community Impact Innovation, emphasized the program’s impact in overcoming deep-rooted transportation barriers, citing instances where clients regained their driver’s licenses after long suspensions, enabled by this initiative.
Apart from its collaboration with Feonix – Mobility Rising and the United Way’s Ride United program, Ford Fund’s commitment extends to several other impactful organizations and initiatives:
Disabled American Veterans: Continuing a century-long partnership, providing transportation to and from medical appointments for veterans nationwide.
Wayne Mobile Health Unit: Expanding healthcare access by delivering wellness checks and prescription management programs to Detroit neighborhoods.
Vision to Learn: Offering free mobile eye care services, including exams and glasses, to students in Northeast Ohio, near Ford’s Ohio Assembly Plant and Ford’s Cleveland Engine Plant No. 1.
DoorDash: Delivering groceries and meals from food banks in Detroit, Louisville, and West Tennessee to individuals and communities with limited transportation.
Ford Fund’s commitment doesn’t stop there. Additional grants will support various organizations such as the Detroit Bus Company, EVHybridnoire, Family Career and Community Leaders of America, Governors Highway Safety Association, League of American Cyclists, Strive 4 A Safer Drive, and Teen Street Skills.
This monumental investment by Ford Motor Company Fund isn’t just a financial contribution but a testament to the company’s dedication to fostering inclusive, empowered communities across the nation, ensuring that transportation barriers no longer impede access to fundamental resources and opportunities. It signifies a visionary step towards creating a more equitable and accessible future for all.
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Ford is making significant strides in expanding its BlueOval™ Charge Network across North America, increasing its capacity by a substantial 25%. This growth catapults the network’s total number of chargers to an impressive 106,000, marking it as the largest charging network by an automaker in North America. This expansion not only signifies Ford’s commitment to the electric vehicle (EV) ecosystem but also addresses the crucial issue of accessibility and convenience for EV drivers.
To enhance the user experience, Ford has introduced three new charging providers—Francis Energy, Blink, and Red E—that are accessible to customers in the United States and Canada. With these additions, the BlueOval Charge Network now boasts more than 10,000 new chargers, including over 550 new DC fast chargers. This collaboration aims to simplify the charging process for Ford EV owners with embedded charger routing and straightforward payment options through the FordPass app, ensuring a seamless and hassle-free experience.
In addition to the new providers, Ford’s existing network partners include Shell Recharge Solutions, Electrify America, EVgo, ChargePoint, FLO, EV Connect, and Electric Circuit. The combination of these providers creates a comprehensive network of charging solutions, making it more accessible and convenient for Ford EV drivers to find charging stations without the need for multiple apps or memberships.
The BlueOval Charge Network is designed to be a “network of networks,” offering Ford EV drivers an extensive selection of charging providers. The key highlight here is that it eliminates the inconvenience of juggling multiple apps or memberships and simplifies the payment process. To achieve this, Ford provides a seamless stored payment account accessible via the FordPass app or the in-vehicle touchscreen, removing the need for onsite credit card usage. Once a BlueOval Charge Network account is set up, users can easily select, activate, and pay for charging services through the FordPass app’s “View Chargers” functionality.
Ford customers can also benefit from a range of trip planning, routing, and charging payment options through the FordPass Power My Trip feature, available on both the FordPass app and the vehicle’s infotainment screen. This holistic approach ensures that Ford EV drivers have the tools and resources needed for a convenient and stress-free journey, whether it’s a daily commute or an extended road trip.
In addition to enhancing its charging network, Ford has made significant strides in addressing the compatibility issue with Tesla chargers. Initially, Ford had announced an estimated addition of 12,000 Tesla Superchargers to the BlueOval Charge Network. However, that number has now been revised upwards, with more than 15,000 confirmed Tesla Superchargers set to be incorporated into the network. These fast and reliable charging points will be available to Ford EV customers via an adapter, which will soon be accessible through accessories.ford.com. While the pricing details are yet to be disclosed, this development underscores Ford’s commitment to offering a comprehensive charging solution that caters to a wide range of EV drivers.
Bill Crider, Ford’s senior director of global charging and energy services, emphasized the importance of this ongoing growth in the BlueOval Charge Network. “Continuous growth of the BlueOval Charge Network, including a critical focus on reliable fast charging, remains a top priority to provide the best possible electric driving experience for our customers. With the addition of the Tesla Supercharger Network along with new fast chargers coming to Ford Model e dealerships in 2024, we are working hard to make range anxiety a thing of the past for Ford all-electric drivers,” Crider stated. This commitment is a significant step towards addressing one of the primary concerns for potential EV owners: access to reliable and efficient charging infrastructure.
While expanding public charging networks is crucial, it’s important to note that more than 80% of Ford EV drivers currently charge their vehicles at home. This setup creates an ideal ownership experience where most customers wake up to a fully charged vehicle every morning. Ford’s home and commercial depot charging solutions contribute to this peace of mind, ensuring that EV drivers have a reliable charging option, even when they need to use public charging stations. Whether it’s a daily commute or a more extended road trip, Ford’s holistic approach to charging solutions aims to provide a convenient and seamless experience for its EV customers.
Ford’s relentless commitment to expanding and enhancing the BlueOval Charge Network is a significant stride towards making electric vehicle ownership more accessible, convenient, and user-friendly. By growing its network of charging providers and addressing compatibility with Tesla Superchargers, Ford is working towards alleviating range anxiety and making electric driving a more viable and stress-free option for its customers. With the combined power of at-home charging and a vast network of public charging stations, Ford EV drivers have a comprehensive solution that covers their charging needs, ensuring that they are well-prepared for their electric adventures.
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Ford Unveils the New F-150 Lightning Flash
Electric vehicles have been rapidly gaining momentum in recent years, and automakers are vying to introduce the latest and greatest innovations in the field. Ford, one of the automotive industry’s giants, has taken a massive leap forward by introducing the F-150 Lightning Flash. This new addition to their electric vehicle lineup is poised to redefine the world of electric trucks with a unique blend of cutting-edge technology and affordability.
The F-150 Lightning Flash builds upon the success of the XLT model line, pushing the envelope further with its tech-savvy features. At the heart of this electric powerhouse is the extended-range battery, boasting a targeted EPA-estimated range of an astonishing 320 miles. This means you can tackle your daily commute and more without constantly fretting about recharging your vehicle. It’s a game-changer for electric vehicles, providing the freedom to travel without range anxiety.
Ford has truly embraced the future of driving with their BlueCruise hands-free highway driving technology, now available in version 1.2. This advanced feature adds an entirely new layer of convenience to your journeys. BlueCruise includes Lane Change Assist, which allows for seamless hands-free lane changes when the path is clear. In-Lane Repositioning keeps your vehicle securely within its lane while subtly shifting away from nearby vehicles, enhancing both safety and convenience. And the best part? Ford will continually update and refine this technology, ensuring that you’re always at the forefront of autonomous driving capabilities.
With an MSRP starting at $69,995, the F-150 Lightning Flash exemplifies Ford’s commitment to bringing cutting-edge electric vehicles to a broader audience. It strikes a harmonious balance between offering top-tier tech features and affordability, making it an appealing choice for those seeking an EV powertrain packed with advanced tech capabilities. This pricing strategy sets a new benchmark for accessible electric vehicles that cater to tech enthusiasts and the budget-conscious.
Step inside the F-150 Lightning Flash, and you’ll be greeted with a host of features designed to elevate your driving experience. The 15.5-inch touchscreen, complete with swipe capability, serves as the vehicle’s command center, offering seamless interaction and navigation. For audiophiles, the B&O Sound System with HD Radio, featuring eight speakers and a subwoofer, ensures an unparalleled audio experience on the road.
But that’s not all; the F-150 Lightning Flash doesn’t skimp on convenience either. Intelligent Access with Push-Button Start, which includes Approach Detection and a SecuriCode Keyless Entry Keypad on the driver’s side, adds a touch of sophistication to your daily routine. For added versatility, the vehicle comes with a Wireless Charging Pad, ensuring that your devices stay powered up on the go.
For those who need to tackle tough tasks and heavy loads, the Tow Technology Package is available. This package includes Pro Trailer Backup Assist, Trailer Brake Controller, Smart Hitch, On-Board Scales, Smart Trailer Tow Connection, and Trailer Reverse Guidance. In addition, a Power Tailgate and Tailgate Step with Tailgate Work Surface enhance your truck’s functionality, making it easier than ever to get the job done.
Charging your F-150 Lightning Flash is a breeze, thanks to a variety of options. Owners can access the BlueOval Charge Network, North America’s largest public charging network, which boasts over 84,000 chargers. Starting in spring 2024, F-150 Lightning drivers will also gain access to more than 12,000 Tesla Superchargers, creating the largest integrated fast-charge network in the U.S. and Canada.
Charging at home is equally convenient. The available Ford Charge Station Pro can be easily installed on a 240V wall outlet, ensuring that you can recharge your vehicle overnight without any hassle. For those looking to maximize home charging speed and connected features, the Ford Connected Charge Station, offering 80 amps of power on-demand, is also available.
In early 2024, the F-150 Lightning family will expand even further. The lineup will include the F-150 Lightning Pro, XLT, Flash, Lariat, Platinum, and a limited-edition Platinum Black model, each with its own set of features and price points. This diverse range of options will cater to various preferences and needs, ensuring that there’s a perfect Lightning model for everyone.
The F-150 Lightning Flash represents a significant leap in Ford’s commitment to electrification. By combining advanced technology, impressive range, affordability, and practicality, this new model offers a compelling choice for those looking to make the switch to electric without compromising on quality or features. With a diverse lineup and a commitment to innovation, Ford is poised to lead the way in the electric truck market.
Ford’s introduction of the F-150 Lightning Flash is a game-changer in the world of electric vehicles. It demonstrates Ford’s dedication to making advanced electric technology accessible to a broader audience without breaking the bank. The F-150 Lightning Flash is not just a vehicle; it’s a statement of innovation and progress in the automotive industry. With its impressive range, cutting-edge technology, and affordability, it’s poised to become a trailblazer in the electric truck market. If you’re in the market for an electric vehicle that combines innovation and practicality, the F-150 Lightning Flash deserves your attention. It’s a lightning strike of innovation in the world of electric trucks.
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BMW Group, Ford Motor Company, and American Honda Motor Co., Inc. have recently joined forces to establish ChargeScape, LLC—a new company set to revolutionize the electric vehicle (EV) landscape in the United States and Canada. ChargeScape aims to create a single, efficient platform that connects electric utilities, automakers, and EV customers, unlocking a host of benefits for all involved parties.
ChargeScape’s primary mission is to simplify and streamline the electric vehicle landscape. Currently, electric utilities and automakers need to integrate with each other individually, leading to complex and time-consuming processes. However, ChargeScape’s platform will eliminate the need for these individual integrations, creating a seamless connection between all parties involved. This unified approach is set to benefit both EV customers and the electric utility industry in significant ways.
ChargeScape’s platform promises to unlock entirely new value that electric vehicles can offer to the electric grid. One of the key benefits is the ability for participating EV customers to earn financial rewards by charging their vehicles at “grid-friendly” times through flexible and managed schedules. This not only optimizes energy consumption but also reduces costs for consumers. Furthermore, ChargeScape envisions the potential for EV customers to contribute energy stored in their vehicles’ batteries to the grid during peak demand periods, a concept known as vehicle-to-grid (V2G) applications.
One of the most exciting aspects of ChargeScape is its focus on optimizing the use of plugged-in EV batteries. By securely providing energy data to electric utilities and system operators, ChargeScape can facilitate aggregated demand response, align charging with off-peak, low-cost hours, and leverage high renewable energy availability. This efficient integration is expected to be a cost-effective and operational advantage for electric utilities.
ChargeScape’s emergence comes at a pivotal moment in the electric vehicle industry, as sales and infrastructure continue to grow rapidly. With more electric vehicles on the road, there’s a corresponding increase in electricity demand to charge these vehicles. ChargeScape aims to address this challenge by providing energy management services that support grid resiliency while looking ahead to future V2G capabilities.
Beyond grid optimization, ChargeScape will play a vital role in helping to decarbonize the grid. By utilizing readily available renewable energy sources, such as wind and solar power, ChargeScape can significantly reduce the carbon footprint of EV customers. However, it’s important to note that while ChargeScape facilitates energy management, participating EV customers will always maintain control over their charging and energy decisions.
ChargeScape is a win-win solution for both EV customers and electric utilities. For EV customers, it offers the potential for financial rewards, reduced carbon emissions, and seamless integration with their preferred automakers. On the other hand, electric utilities benefit from simplified outreach and communication with EV customers, efficient grid management, and the reduction of marketing costs.
BMW Group, Ford Motor Company, and American Honda are the founding members of ChargeScape and extend an open invitation to other automakers to join in. The collaborative spirit of ChargeScape aims to unlock even more opportunities for grid service offerings, fostering a more sustainable and integrated electric vehicle future.
ChargeScape represents a transformative step in the electric vehicle landscape, promising a future where EVs not only benefit consumers but also enhance the stability and sustainability of the electric grid. As it moves toward full operational status, ChargeScape invites automakers and electric utilities to join forces and unlock the full potential of electric mobility. The electric vehicle revolution is here, and ChargeScape is leading the way towards a cleaner, smarter, and more efficient future.
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In a delightful twist of nostalgia and contemporary allure, Ford is heralding the return of carefree vibes with the all-new 2024 Ford Bronco Sport Free Wheeling special edition. Drawing inspiration from the legendary Ford Free Wheeling trucks, vans, and Broncos that captured hearts in the 1970s, this latest addition to the Bronco Sport family pays a vibrant tribute to its roots while infusing a modern twist. And that’s not all—accompanying this distinctive edition is the introduction of the Black Appearance Package for the Bronco Sport Big Bend, bringing a bold and dark aesthetic to the forefront.
Venturing back to the late 1970s, Ford caused quite the stir with its Free Wheeling package, adorning several of its popular models. This limited-run trim delighted eyes with its striking graphics drenched in radiant red, orange, and yellow gradients, reminiscent of the captivating hues of a setting sun. The package further elevated the vehicles with painted steel wheels and sleek black finishes on grilles, mirrors, and bumpers, yielding a truly distinctive appearance.
Fast forward to 2024, and Ford is rekindling this magic with the Bronco Sport Free Wheeling special edition. The contemporary take on this iconic offering retains the signature reflective red, orange, yellow, and silver graphics, gracefully adorning the body sides, liftgate, and hood. This visual treat is augmented by a silver-painted grille featuring eye-catching two-tone Bronco badging and a creatively tweaked lower front end insert. To inject an air of mystery, a Shadow Black roof collaborates with 17-inch high-gloss black wheels adorned with daring red accents, culminating in a head-turning exterior transformation.
Stepping inside, a cabin ambiance of elegance intertwined with nostalgia greets you. The Black Onyx and Dark Space Grey finishes set the backdrop for vibrant sunset-colored seat inserts and ombre stitching, effectively capturing the essence of the original Free Wheeling Broncos. The door trim showcases a Race Red C Channel and ombre stitching, injecting a dash of sportiness into the interior. Remarkably, the Bronco Sport Free Wheeling special edition integrates all the standard equipment and drivetrain features of the Big Bend model, assuring a fully-equipped and off-road-ready experience.
For those drawn to the enchanting mysteries of the night sky, the 2024 Bronco Sport Black Appearance Package beckons. Crafted to evoke the feeling of remote locales beneath the captivating night sky, this package enhances the Bronco Sport Big Bend model with a series of audacious and impactful elements.
The Carbon Black grille and dual-tone Bronco lettering set the tone for this captivating package. Complementing this are the Matte Black 17-inch wheels, Matte Black hood graphics, and a Shadow Black painted roof, concocting a look that effortlessly balances elegance and fierceness. The exterior harmoniously ties together with black accent trim badges and a Smoked Chrome Ford Oval, lending an air of suave sophistication.
Within the Bronco Sport’s cabin, the Sport Contour seats welcome you, guaranteeing comfort on all your journeys. The modified airbag cover proudly sports a black bucking Bronco badge, subtly yet distinctly elevating the interior ambiance.
Beyond the allure of the special editions, the 2024 Bronco Sport unveils two new exterior color options: Azure Gray and Desert Sand. These captivating shades offer an additional means for drivers to express their unique style and preferences.
Whether you’re revisiting the iconic Free Wheeling Broncos of yesteryears or immersing yourself in the mystique of the night sky, these packages are sure to reignite your free-spirited side. Get ready to embrace your adventurous spirit with the 2024 Ford Bronco Sport and its captivating special editions! Keep exploring our blog to stay up to date on Ford news, and don’t hesitate to contact us at George Wall Ford and our friendly staff can help answer any questions you might have!
The Features of the 2023 Ford Edge Crossover
The year 2023 marks an exciting milestone for Ford enthusiasts as the automaker unveils the highly anticipated 2023 Ford Edge. Combining performance, comfort, and cutting-edge technology, the latest Edge seeks to redefine the driving experience in the midsize crossover segment.
The 2023 Ford Edge makes a striking impression with its bold and sporty exterior design. The front fascia boasts a dominant grille flanked by stylish LED headlights, giving the crossover a commanding presence on the road. Sculpted lines and an aerodynamic profile enhance the Edge’s athletic appeal while promoting improved fuel efficiency and stability. Available in a range of captivating colors and various wheel designs, the 2023 Edge allows drivers to personalize their crossover to suit their individual taste and style.
Step inside the 2023 Ford Edge, and you’re greeted by a refined and comfortable interior that elevates every journey. With seating for five passengers, the Edge’s spacious cabin provides ample headroom and legroom for all occupants. Premium materials and meticulously crafted surfaces create a sophisticated ambiance, making every ride a pleasure.
The 2023 Edge boasts impressive cargo space, easily accommodating both passengers and their belongings. The rear seats can be folded to create a flat load floor, providing up to 73.4 cubic feet of cargo capacity, making it the perfect choice for family adventures or weekend getaways.
Ford is renowned for integrating cutting-edge technology into its vehicles, and the 2023 Edge is no exception. At the core of its innovation lies the SYNC 4 infotainment system, featuring an intuitive 12-inch touchscreen display. With enhanced processing power and natural language voice recognition, SYNC 4 offers seamless access to navigation, entertainment, and smartphone integration.
In addition to SYNC 4, the 2023 Edge offers an array of advanced technology features to elevate the driving experience. Available wireless charging pads, USB ports, and a wireless Wi-Fi hotspot keep passengers connected and entertained during every journey. The FordPass™ app allows drivers to remotely start, lock, and locate their Edge, adding an extra layer of convenience and peace of mind.
Safety is a top priority for the 2023 Ford Edge, equipped with the Ford Co-Pilot360™ suite of driver-assistance features. The 2023 Edge also offers available adaptive cruise control with stop-and-go capability, providing a seamless driving experience during highway commutes and reducing driver fatigue.
The 2023 Ford Edge delivers impressive performance with its standard turbocharged 2.0-liter EcoBoost® engine. With its direct fuel injection and turbocharging technology, this engine produces a robust output of horsepower and torque while maintaining remarkable fuel efficiency. For those seeking an even more exhilarating drive, the Edge ST comes equipped with a potent 2.7-liter EcoBoost® V6 engine, providing thrilling acceleration and performance on demand.
The 2023 Ford Edge redefines the midsize crossover segment with its sporty design, versatile interior, advanced technology, and powerful performance. From its striking exterior to its well-appointed cabin, the Edge offers a premium driving experience that caters to the needs of modern drivers and their families.
If you want to get behind the wheel of the 2023 Ford Edge, contact us at George Wall Ford and our friendly staff can help you today!
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