To better serve its customers and address high demand, Ford is ramping up production of the F-150 Lightning at the Rouge Electric Vehicle Center. This production increase will help reduce customer wait times and ensure a smoother buying experience. “Customer interest for the XLT has considerably outstripped supply since the F-150 Lightning launch and we’ve…
Off-roading in a Ford Bronco vehicle is a thrill that draws thousands of fans from all over the country and the world, and for good reason. The performance-built vehicles that Ford offers, like the 2023 Bronco Raptor, provide an experience that you just can’t get anywhere else, and now, as an additional perk, Ford is…
Earlier this month, Ford revealed the official opening of the Ford Atlanta Research and Innovation Center (FARIC) that is designed to advance the company’s digital transformation efforts within software-led connected vehicles, artificial intelligence, university research, and more. Built in Atlanta’s Upper West Side, the 24,000-square-foot FARIC space is designed to surpass standard ADA compliance with…
Earlier this week, Ford Pro revealed a new suite of fleet management solutions created to help make spreadsheet-oriented data collection for small business owners easier as they continue to move into a digital age. Ford Pro Fleet Management Software, the primary software product, is the newest tool introduced to the Ford Pro Intelligence suite of…
The Ford Motor Co and South Korean battery maker SK On Co along with its subsidiary recently finalized establishing a joint venture for constructing and operating battery production facilities within the United States. Last year, Ford and SK Innovation announced that they signed an MoU to create a joint venture – to be called BlueOvalSK…
The blue oval company’s technician training program has been updated a lot in recent months, with Ford paying its techs to submit photos of quality issues, providing comprehensive EV training at the Universal Technician Institute (UTI), and sending salespeople, technicians, and parts-employees to its new “Electric University” EV training school at a classroom near the…
